Shark Guardian discourages the consumption of the soup due to concerns with the world’s shark population and how inhumanely sharks are finned alive and tossed back into the ocean, unable to swim, hunt or survive.

Several international celebrities have joined various campaigns to help reduce the demand for shark fin soup. Yao Ming, ex-MBA basketball star has been an iconic member for anti shark fin soup in the Chinese communities…

Major hotel operators The Peninsula Hotels and Shangri-La Hotels and Resorts stopped serving shark fin soup in the interest of offering sustainable seafood.

Singapore
The three largest supermarket chains in Singapore—Cold Storage, NTUC FairPrice and Carrefour—have stopped selling shark fins while also citing sustainability concerns.

Hong Kong
In 2005 Hong Kong Disneyland dropped the soup from its menu after it could not find a sustainable source. The University of Hong Kong banned serving shark fin soup, hoping “to give a lead which others in Hong Kong will follow”.

In 2012 Cathay Pacific Airlines chose to discontinue transporting or shipping any shark related products.

Malaysia
Malaysia’s Natural Resources and Environment Ministry banned shark’s fin soup from official functions in a commitment to the Malaysian Nature Society to conserve the shark species.

United States of America
In the United States, Hawaii, Washington, Oregon, California, Guam, and the Commonwealth of the Northern Mariana Islands have banned the sale and possession of shark fins, effectively eliminating the availability of the soup. Now 20% of the United States has gone fin free. California governor Jerry Brown cited the cruelty of finning and potential threats to the environment and commercial fishing in signing the bill.

Opponents charged the ban was discriminatory against Chinese, the main consumers of the shark fin soup, when federal laws already banned the practice of finning. Whole sharks would still be legally fished, but the fins could no longer be sold.

Canada
Toronto, Canada’s largest city, joined other municipalities like Brantford and Mississauga in adopting a shark fin ban on 13 October 2011. Unfortunately this was overturned in late 2012. Calgary, Alberta joined other Canadian cities in banning shark fin soup on 16 July 2012.