Starbucks and Shark Fin selling partner Maxim’s under pressure

Updated: Oct 16



Environmental activists recently took to the streets to protest against Starbucks over their relationship with Maxim’s Caterers. Maxim's is accused of quietly selling shark fin dishes at their Hong Kong restaurants.

Here are the facts about Maxim's:

  • Maxim’s is the license holder for Starbucks Hong Kong

  • Maxim’s is still offering shark fin on “premium” menus at their eateries, despite stating last year (2017) that it had become “the first Chinese restaurant chain to completely phase out shark fin dishes from our à la carte menus"

  • Ironically, Last December, the Maxim's sponsored a responsible eating event to promote corporate social responsibility and sustainability.

Here are the facts about Starbucks:

  • Starbucks previously committed to the United Nations Sustainable Development Goals (SDG), which aims to “conserve and sustainably use the oceans, seas and marine resources for sustainable development.”

  • On their website, Starbucks promotes their responsibility to sustainable seafood: http://www.starbucks.com.hk/promo/reimagineandreuse

To date, both Starbucks and Maxim's have remained silent to the media and environmentalists. In a letter to Starbucks executives last month, WildAid urged it to sever business ties with Maxim’s ahead of its upcoming China expansion: “Maxim’s seemingly contradictory status as Hong Kong’s largest retailer of shark fin soup casts a stain on Starbucks’ reputation. We sincerely urge Starbucks to call on its Hong Kong licensee Maxim’s Caterers Limited, to halt all cruel, dirty, unsustainable, and often illegal shark fin trade with immediate effect.”

3 Things you can do right now to help:


  • Contact Maxim's directly by clicking on the image below and demand that they discontinue selling shark fin:


  • Contact Starbucks directly by emailing or calling them to demand they discontinue their partnership with Maxim's as long as they sell shark fin. Contact details:

CALL: 2101-1399 (Hong Kong) or 0800-933 (Macau), from 9:00 a.m. – 6:00 p.m. EMAIL: info@coffee-concepts.com

ADDRESS: 18/F, Maxim’s Centre, No. 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong.

#Starbucks #Maxims #HongKong #Wildaid #seasheppard #sharkfin #sustainable

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